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Friday, October 11 • 4:00pm - 5:30pm
Appetite for Disruption: Investing in the Future of Food Production

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On average, humans slaughter over 70 billion animals for food every year. That’s 130,000 animals every minute. This scale is only possible because we’ve transformed animal agriculture to an industrialized machine of livestock production. It’s one that has created a $1.5 trillion industry, serving as the backbone for the rise of Big Food. But increasingly, it’s a system that is under scrutiny for the scale of its impact on people and the planet. These concerns are driving consumers to seek substitutes for the meat and dairy they love and inspiring innovators to meet this market demand through disruption: replicating the taste, texture, and flavour of animal products with better resource efficiency and without the actual animal. These trends are disrupting and transforming the entire food value chain.

avatar for Maria Lettini

Maria Lettini

Director, FAIRR Initiative
Maria Lettini is the Director of the FAIRR Initiative, a global investor initiative with over $16 trillion of investor support, aiming to raise awareness around the investment risks and opportunities of animal production and global food supply chains. Maria has a strong history in... Read More →

Friday October 11, 2019 4:00pm - 5:30pm CEST
0 - Ground Floor Program Room Keizersgracht 264
  • Who is the session for: Investors, corporates, policy makers, academics, entrepreneurs and consumers.
  • Learning outcomes: How can our food choices help to transform the food system and preserve human and environmental health? This session will explore consumers’ appetite for disruption.